They achieve that thickness by adding bogus preservatives and agents, which you definitely don’t want to be eating. Meaning, they’re selling a heavier, tart-tasting yogurt, without actually going through the straining process. What makes it trickier, certain brands can market their yogurt as “Greek yogurt” even if it’s only a thicker strain. Today, Greek yogurt is firmly part of the conversation, and there’s a near overwhelming number of options. The Healthiest Energy Bars, According to a Nutritionist The Healthiest Sports Drinks, According to a Nutritionist When it all really took off, Fage was producing almost five times its manufacturing capacity in a single New York State plant. Just a healthier, more dignified yogurt, which will strengthen your bones, reduce your appetite, boost your metabolism and lower your blood pressure. Less preservatives, less garish, made-for-Nickelodeon packaging. This was something adults could, and in fact, should, be eating. It just didn’t reach mainstream America until the last 10 years, when brands like Chobani and Fage successfully managed to introduce their high-protein yogurts as a health-conscious choice. But it’s long been common practice all over the world, from Syria to South Asia. “Greek” is used in the modifier because this method has roots in the Mediterranean. This makes the yogurt almost twice as thick and gives it its tart taste. It’s a real, scientific process, by which whey, the liquid product after milk curdles, is removed from the yogurt. To be clear, Greek yogurt is no marketing term. As for how it all happened? Yogurt was reinvented. That‘ s why the dairy aisle is now more of an undertaking than it used to be. And spiritually-similar yogurt types, like Iceland’s skyr, under the Siggi’s label, learned to ride Greek yogurt’s coattails to notoriety and success. The original Greek yogurt distributor, Fage, which had modestly entered the American market in 1998, began building plants across the country. Yoplait decided Greek was a fad, realized its mistake (as parent General Mills registered serious losses), then scrambled to take a slice of the pie. During that period, Chobani became a billion-dollar company. By 2017, it accounted for half of the category. When Chobani launched in 2007, Greek yogurt accounted for less than 1% of the yogurt market in the United States. A spoonful of sugar if you were headed out the door. It was something you packed in your kid’s lunchbox. There were only a few yogurt brands available - Yoplait, Danone, Go-GURT - and at the time, the snack held a similar social standing to applesauce. The section used to be 90% milk and cheese and featured a small area dedicated to other lactose-related items, like butter, cream - and yogurt. single-serve bottles in Mixed Berry, Peaches & Cream, Strawberry Cheesecake and Milk & Cookies flavors at a suggested retail price of $1.99.Is it just us, or did the dairy aisle get a little longer over the past decade? The Chobani Zero Sugar Drink platform includes 7 fl. As part of the company's focus on its zero sugar portfolio, Chobani recently invested more capital into its capacity and capabilities and expanded the production of zero sugar products into its Twin Falls plant to meet the ongoing demand.Īccording to Niel Sandfort, chief innovation officer, "This latest innovation takes an already successful product line, made with natural ingredients, to the next level by evolving it into a drinkable format, perfect for the on-the-go consumer." Yogurt drinks are expected to own 21% of category sales over the next five years, according to Mintel: Yogurt and Yogurt Drinks – US – 2022. For the same period, Chobani Zero Sugar contributed 37% to Chobani's overall growth in the yogurt category. It holds a market share of 2.1% within the total yogurt category, according to the company. Since its launch, Chobani Zero Sugar Greek Yogurt has experienced growth as consumers continue to be conscious of their sugar intake. The new line is an extension of the company's zero sugar portfolio, which launched in 2019 with Chobani Zero Sugar Greek Yogurt cups.
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